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PROFILE |
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From a humble beginning in 1988, as a pump sales and service shop,
Aroma Group of Companies rapidly moved from one by one mile stone
to another and today boasts of Asia's biggest plant for
submersible pumps.
 In the course of this journey, we went in for
both horizontal and backward integration. The philosophy was to
become one stop shop for all water management requirement of basis
to the customer. The backward integration was conducted with a
view to command raw material so that quality, cost and
availability factors were ensured. Today Aroma is deeply
entrenched in the supply of submersible and domestic pumps,
Stainless See[ Castings, Copper, High Quality Electrical Stamping,
Switch Gear, PVC Pipes, and Wrapped Magnet Wires, Wires Cables and
Switches. With 4 plants at Palanpur in North Gujarat and on Ultra
Modern Plant at Samakhiyali in Kutch District in the State of
Gujarat, Aroma is firmly committed to serve its customers with
products and components at fair prices, large volumes and timely
deliveries.
The company has grown rapidly under the visionary leadership of its Chairman Mr. K N Shah. They are ably
assisted by the team of dedicated Directors and Associates in
looking after day to day operations and improvement programmes.
 The
Company has its own advanced tool room wherein all types of
Jigs,
Fixtures, Tooling Moulds, Dies and Patterns are made. This gives
the Company an ability to respond rapidly and accurately to
customer driven improvements and needs. The Company has devised an
unique value chain which give it a substantial competitive
advantage. From using the most advanced tools and techniques in
Design to sophisticated manufacturing systems backed by high
caliber machinery and equipment , the Company has it all.
OUR VISION
To provide global, customized, water-management solution, under
varied cultural influences and environmental conditions. To
further establish the Aroma Stamp of Quality, thus earning respect
for Indian products, world –wide.
OUR MISSION
To manufacture and distribute globally, around 1 million energy
efficient submersible motors and pumps of consistent Six Sigma
quality.
OUR AIM
We do not want to be the biggest- just the best
OUR MOST PRECIOUS RESOURCE
Undoubtedly- our manpower. Whatever success we have achieved to
date, is because of the untiring efforts of our skilled and
dedicated staff. They have always worked as a team complementing
each other, to produce synergistic results.
We, in turn, have always maintained an open and conducive
environment, where they can freely views and share their
suggestions. And because we realize that a major chunk of their
day is spent away from home with little time for sports or
recreational activities, we have our own in-house facilities to
nurture both mind and body.
ALWAYS A STEP AHEAD
Having a good product, is not enough to survive in the competitive
market of today. You have to constantly come up with something
more….something better And that is precisely what our R & D
Department is involved in – day and night. Working hard, to usher
in a better tomorrow.
NOTHING BUT THE BEST
A world –class product is possible, only if it’s backed by a world
–class production facility. And that is precisely what we have:- Fully-automatic OFC copper rod manufacturing plant (Oxygen
content< 10 ppm)
- High-speed progressive press-line along with fully-automatic de-carb
annealing plant for electrical stamping.
- Fully-automatic winding line for submersible and domestic motors.
- Fully-automatic shaft manufacturing plant.
Not only do these improve the quality, consistency and reliability
of the output, but they also minimize the occurrence of defects.
The costs thus saved, are passed down to the consumer, by giving
him more value for money.
THE JOURNEY SO FAR
From a small workshop in 1988, tending to repairs only, today, the
Aroma Group is a multi-product, multi-functional outfit spread
over 2,30,000 sq.jm. We are one of the largest manufacturing units
for agricultural, domestic, industrial and process pumps, wires
and cables, pipes and pipe-fittings, switch gears and control
panels, OFC copper and PVC compounds. A one-stop-shop for Water
Management Systems, with a wide range of products to choose from.
As our reputation grew, so did the demand for our products and
services. And today, we have established a global presence.
Aroma has come a long way since its humble beginnings. But we have
a longer way to go…
THE AROMA STAMP OF QUALITY
At Aroma, quality is a way of life.
Right from design development through production to delivery and
after –sales service.
With us, you are assured of a guaranteed product, made from
superior-quality raw material, put together by the best in man and
machine.
THE AROMA NETWORK
We have set up our main units to obtain maximum locational
advantage. Being well-linked by road, rail and air, has been a
great asset in both acquiring raw material and distributing our
products, and having a sound infrastructure with all basic
amenities and facilities, makes our working that much more
efficient.
Though our marketing network is very wide, we have taken care to
retain a simple two-tier structure. This way, all those who deal
with us are ensured of prompt, speedy and effective service. Our
customers contact our Retailers, who deal with our Distributors,
all are in constant touch with the Head Office, Depot and the
Marketing Department.
YESTERDAY……TODAY…TOMORROW
Having once established ourselves nationally, we immediately set
our sights on the global market. Yesterday, India….today, the
World!
And now that we have taken on ambitious projects with the
production facilities all in place we have to accordingly increase
our marketing network, and explore more and further away export
markets.
We are open to all kinds of partnerships-both manufacturing and
marketing. It really doesn’t matter whose name a product goes by.
The important thing is to provide a sturdy performer, that
millions will thank you for. |
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